Now that we have, sort of, got a plan for the next five to seven years, and we've got a lot more things under our belt specifically, but also a lot of digitization and investment in IT, we've got a clear picture of where we're goingĪnd where might that be? What does “a future BT”, as Jansen named it, look like? Apparently: And I think we've navigated that really well and so what we've got, we are delivering our strategy, delivering our plan and we're on track. So you've had inflation, cost of living crisis, energy crisis, all things you know about. It's obviously been a challenging environment for us, like everybody. CEO Philip Jansen dropped the bombshell into the telco’s quarterly financial announcement, ‘arguing’ that: Thanks, then, to BT for throwing petroleum on the fire last week by cheerily announcing that 10,000 jobs are to go, to be replaced by AI - whatever AI means in this particular case. If the Terminator doesn’t plug us into the Matrix, then we’re all going to be upgraded to Cybermen anyway! BT blather Unless you’re Elon Musk or a headline writer on a clickbait tabloid, I’d hope that as a reader of diginomica that you’ll be taking a more balanced view of what is clearly a disruptive tech revolution that will change all our lives to some degree or another - and not necessarily negatively if we handle the change management sensibly.īut that does require keeping a level head and not subscribing to the feeding frenzy of negativity that surrounds us in our daily lives, as politicos and pundits chip in with their armageddon pedling about how awful everything is going to be. One last thing as part of this marketing gimmick: HOP LOCKR participants who share their Dry January journey with HOP WTR on Instagram and tag will also have the chance to receive even more gear to get them through the month and show off their commitment to staying dry.The robots are coming and they’re going to steal our jobs! I’m going to be replaced by a bot!! AI is going to take over and make us all unemployed!!! However, in recent years, we’ve noticed that more people are looking to participate in Dry January and really want to prioritize a more well-balanced lifestyle,” said Jordan Bass, HOP WTR co-founder and CEO. “We know it can be hard to stick with Dry January goals and implement healthier lifestyle habits, especially after a season of holiday indulgence. On that day, HOP WTR will send the combination to unlock it. Anyone who hits this link and fills out the form has a chance to win a locker and a month’s supply of HOP WTR.Īnd 2) the HOP LOCKR will legit be locked until Feb. Why not just get any old locker or safe or door in your house to do the same thing? Well, 1) the HOP LOCKR also comes with free HOP WTR, of course. HOP WTR itself was created to help beer lovers and the sober curious alike indulge in the refreshing taste of hops without the alcohol, calories, carbs, sugar, or gluten. Yes, with a HOP LOCKR, customers can resist temptation to imbibe by locking away their beer and booze until Feb. But why stop there? The folks at HOP WTR are really pushing the commitment to Dry January by launching the HOP LOCKR. Non-alcohol sales are already trending way up, no matter what monthly gimmick is being marketed. But if you can’t beat Dry January with more beer sales, might as well join ’em. The “dry” also applying to brewery bank accounts. For craft breweries, looming just beyond the jolly scene of families pounding Christmas Ales and winter warmers while opening presents, is that dreaded, barren, booze-less month now known as Dry January.
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